IAS Masterclass for Marketers
IAS Marketers Masterclass
Digital Landscape Overview - South Africa and Globally
If a fully integrated digital agency with creative, strategic and production capabilities is what marketers are looking for in South Africa,* how should a marketer be certain to find what they need in the current, complex digital agency environment?
Join us as we demystify the digital landscape in South Africa, explain the variety of digital offerings available, do some comparisons internationally and include insights from three digital “gurus”
* Per the SCOPEN AgencyScope 2017 study
Date, Time & Venue
Date: Monday 20 November 2017
Time: 14.00 pm – 17.00 pm (Registration at 13.30 pm)
Venue: IoD – Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton
Cost R 2500,00 ex VAT per person
Who Should Attend
The class is aimed at senior marketing executives – Marketing Directors, Marketing Managers & Senior Brand Management
The Masterclass with cover the following:
- The current digital landscape and groupings of digital agencies by specialty
- Assessing a digital agency capability
- Is conflict an issue in digital agencies – why is this different from “creative” agencies
- Digital transformation within global brands
- Challenges networks are facing with digital integration and disruption
- Case studies on:
- SEO – Search Engine Optimization
- CRM – Customer Relationship Management
- Business Transformation
To enroll for this class please be in contact with Hlamazi Mabunda via email at Hlamazi@agencyselection.co.za or on 010 594 0280
A seasoned award-winning marketer, now MD for Fogg CT and previously CEO of Prezence Digital & Chief Digital Ofﬁcer of FCB. Prior to moving to South Africa in 2008, Prakash spent over 18 years in some of the worlds largest agencies from JWT, TBWA, DraftFCB, and independent data consultancy he set up in early 2000.
Prakash is a strategist in a suit, an innovator and blue-sky thinker, a creative in disguise and a ﬁrm believer that all things are possible using technology as the enabler, creative as the idea-tor and data as the compass. Now trying to keep up with tomorrow today and helping brands add value in the Tra-Digital Era.
Over the years he has been privileged to have worked with an array of iconic and leading brands across industry sectors that include: Finance & Banking, Telecommunication, Automotive, Travel &Tourism, Hospitality, FMCG, Charities & NGO’s, Government, Technology, Entertainment and Luxury Brands, to mention a few.
Kevin is a co-founder of NATIVE VML and currently holds the position of Chief Growth Officer. Kevin focuses on driving the agency’s customer experience practice to help brands transform to meet the needs of the connected consumer.
The former Co- Founder/CEO of Saatchi & Saatchi Synergize, and former Managing Director of Saatchi & Saatchi Pro. Under Shaune's leadership, Saatchi & Saatchi Synergize developed into an award-winning, digital agency and a Google analytics, paid Certified Partner consisting of 75 staff, offering programmatic, PPC, SEO, display, YouTube, creative content, analytics, data tech and social media advertising. The agency focused on the property, travel, e-commerce, finance, retail and FMCG sectors.
He has worked extensively across the global Saatchi & Saatchi network growing the agencies digital portfolio and assisting with digital transformation.
“I have a passion for growing agencies and building their people and cultures and felt that an exploration period was needed to find a new business venture where my digital, entrepreneurial acumen could flourish."
Cesar graduated from Madrid Complutense University in Economics and Tourism. After participating in several seminars in Business Administration and Management in USA (UCLA and YALE) he started working as a consultant.
In 1989 he joined Programas de Consulta, and worked for the WTO involved in UN Development Program. He also worked to develop the National Parks of the Canary Islands. In 1991, he decided to move to Ballester Consultants in Paris where he started working with french advertising agencies in consulting projects and total quality improvement.
He returned to Spain in 1993 where he started working in Grupo Consultores (now SCOPEN) where he developed the Research Department of the company. He became responsible for the AGENCY SCOPE, MEDIA SCOPE, SALARY SCOPE, TREND SCORE, DIGITAL SCOPE, PRODUCTION SCOPE and PR SCOPE across more than 20 markets.
SCOPEN is currently the leading consulting firm specialized in the communications industry with a deep research base. The company provides services to advertisers, agencies and the media.
Since 2009 he has been the President and CEO of the company and he is responsible for the international expansion of the Group. He has developed projects in many countries, and SCOPEN now has offices in Spain, Portugal, UK, Brazil, Argentina, Chile, Colombia, Mexico, China, India, Singapore and South Africa.
Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts. McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.
An entrepreneur at heart, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004 before moving on and founding the IAS more than 10 years ago.
An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO
What the Masterclass will cover :
- Discussion of the Agency/Client relationship and the challenges faced today
- Some research findings from the SCOPEN AgencyScope 2016 Study
- A look at digital transformation at Mercedes Benz South Africa and how they are playing a leading role in driving this within Daimler Worldwide
- How shifts at Mercedes Benz South Africa have impacted the Net#work BBDO relationship, the way of working and advertising development process
- Implications and necessary shifts in the client/agency relationship that digital transformation will bring