IAS Masterclass for Agencies

The Independent Agency Search and Selection Company (IAS) will be hosting an interactive panel discussion with highly experienced marketing professionals in order to inform, discuss, debate, give tips, share experiences and views on the very important topic of Agency Collaboration.

Collaborating with your competitors might have been counterintuitive years ago, but today it's a necessity for a successful business. Apart from the slight - though significant - differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does good collaboration look like? 

The Independent Agency Search & Selection Company (IAS) will be hosting an interactive panel discussion with highly experienced marketing professionals in order to inform, discuss, debate, give tips, share experiences and views on the very important topic of Agency Collaboration. 

During the masterclass, taking place on 13 June in Sandton, insights from AGENCY SCOPE 2017/18 will be unpacked, which will highlight the levels of disciplined integration that marketers require along with the reality of services that marketers are building inside their own organization. Who does what among the marketing communications disciplines will be revealed. 

Panelists include: 
• Hein Kaiser, general manager of marketing and communications Fastjet;

• Anoshi Saretzi, Jacobs Douwe Egberts;

• Candice de Bruin, Head of Marketing & Business Development Werksmans Attorneys;

• Carla de Quintal, Marketing Professional, formerly with Simba PepsiCo;

• Peter Pretorius, Eskom and

• Rita Fernandes, Jacobs Douwe Egberts

ABOUT THE IAS MASTERCLASSES

The IAS Masterclass is aimed at subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. 

Delegates are encouraged to confirm their attendance by contacting Hlamazi Mabunda at the IAS for more information about and to register for the masterclass.
Date: 13 June 2018

Time: 13:30 - 17:00

Venue: IoD (Institute of Directors), Sandton

Cost: R3000,00 ex VAT per Agency for non-subscribers

Contact: Hlamazi Mabunda
Company name: Independent Agency Search & Selection Company
Email address Hlamazi@agencyselection.co.za

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IAS Masterclass for Agencies: Collaboration, Flexibility, Agility, Reality

Collaborating with your competitors might have been counter-intuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does good collaboration look like?

The Independent Agency Search & Selection Company (IAS) will be hosting an interactive panel discussion with highly experienced marketing professionals in order to inform, discuss, debate, give tips, share experiences and views on the very important topic of Agency Collaboration.

“It’s never been more important for Clients that their Agencies work well together, yet collaboration continues to be an ongoing challenge with no simple solution in sight.  But it is a challenge that is well worth focusing on to help and inform on how best to collaborate at even higher levels to achieve the desired results”, comments Johanna McDowell managing director of the IAS and Partner SCOPEN Africa.

Insights obtained from agency scope 2017/2018 indicate that 42% of marketers would prefer to work with specialised agencies that would solve needs in different disciplines and areas. What this means is that collaboration among different types of agencies is essential.  Collaboration also extends to marketers’ in-house marketing services and how they work with agencies and other service providers.

During the masterclass, taking place on 13 June in Sandton, insights from AGENCY SCOPE 2017/18 will be unpacked, which will highlight the levels of disciplined integration that marketers require along with the reality of services that marketers are building inside their own organization.  Who does what among the marketing communications disciplines will be revealed.

• Hein Kaiser, general manager of marketing and communications Fastjet;
• Anoshi Saretzi, Jacobs Douwe Egberts;
• Candice de Bruin, Head of Marketing & Business Development Werksmans Attorneys;
• Carla de Quintal, Marketing Professional, formerly with Simba PepsiCo;
• Peter Pretorius, Eskom and
• Rita Fernandes, Jacobs Douwe Egberts

ABOUT THE IAS MASTERCLASSES

The IAS Masterclass is aimed at subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses.

Delegates are encouraged to confirm their attendance by contacting Hlamazi Mabunda at the IAS on Hlamazi@agencyselection.co.za for more information about and to register for the masterclass.

Click here to read this article online 

AdForum Worldwide Summit NYC – Key summit observations

Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that will take place on the 9th May 2018 at the Institute of Directors in Sandton and on the 17th May 2018 at the Winchester Mansions Hotel in Cape Town.

The AdForum Summit took place in New York, between 23rd and 27th April 2018, providing Johanna McDowell, the IAS and Scopen Africa and over 30 global consultants with the opportunity to attend 26 agency meetings with more than20 world-wide agency CEO’s.

“It was interesting to meet some of the international agencies on that side of the fence, with some of the legendary agencies in the city, covering a series of intricate and complex industry issues and challenges. The summit unpacked the global trends in industry disciplines such advertising, creative, media, digital, public relations, direct, and indirect marketing services. However, there was much more to it and all will be revealed at the masterclass where I will provide in-depth feedback,” concludes McDowell.

Agencies who would like to attend the session are invited to contact Hlamazi Mabunda on hlamazi@agencyselection.co.za or call 010 594 0281 to register.

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IAS to represent South Africa at the annual AdForum Worldwide Summit in New York.

The 2018 AdForum Summit, held biannually in selected cities across the globe, will feature Johanna McDowell and the Independent Agency Search & Selection Company (IAS) as part of an exclusive, captive audience of search consultants.

The 2018 AdForum summit will take place in New York between 23rd and 27th April 2018, providing Johanna McDowell and the Independent Agency Search & Selection Company (IAS) with the opportunity to assess and forecast global advertising industry trends; and, with up-to-date information constantly being exchanged, an exclusive forum to share ideas, challenges and opportunities.

The AdForum summit is an invitation only event that brings top players in the industry together, and offers them the chance to grow their business, network, and experience how they are shaping the future. The IAS is the only South African company that has consistently been participating in the summit for the past 11 years.

More than 20 participating agencies including big names like Dentsu Aegis Group, Havas Group, DDB Worldwide and Mullen Lowe Group will be visited during the summit week, where these participating agencies have set up private meetings with more than 35 search consultants from around the world at their respective offices in order to have 1-on-1 conversations about agency goals, strategies, key corporate messages and showcase their creative visions and talents with a focus on developing new business leads.

“The main reason we accept the invitation to attend is to ensure that the IAS continues to be at the forefront of global issues and trends facing the advertising and communication industry and the complex world of agency selection. AdForum offers us the chance to discuss the future of the marketing communications industry. This will be especially important this year with the rapid growth of alternative communication partners and management consultants with whom marketers are starting to engage,” says Johanna McDowell, managing director of IAS and partner for SCOPEN Africa.

SCOPEN Africa will also be represented by McDowell at the Summit along with other SCOPEN colleagues from around the world.

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100% Black-owned agency introductions to procurement

As a result of the issues mentioned above, the Independent Agency Search and Selection Company (IAS) has announced the launch of their Business Speed Dating Programme, a first in South Africa for Procurement and Communication Agencies. The first session will take place on 7 June in Johannesburg with plans to roll this out across the country depending on success and uptake.

The business speed dating programme has been specifically designed for Procurement Professionals and Black-Owned agencies, with the aim of offering Procurement Executives a dynamic, no strings attached opportunity to very efficiently meet a wide variety of 100% Black -Owned Communication Agencies that they may wish to know. The agencies will be from different disciplines such as advertising, digital, media, PR, events and activations.

Black-owned agencies, who wish to know more about this programme and other services offered by the IAS, are invited to be in touch with Hlamazi Mabunda on email hlamazi@agencyselection.co.za or Nikki Munsie on email nikki@agencyselection.co.za or contact the IAS on 010 594 0281.

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IAS plans to pair procurement, black-owned agencies through 'dating' programme

The first of the Independent Agency Search and Selection Company's (IAS) Business Speed Dating Programmes will take place in Johannesburg on 7 June 2018. The programme is aimed at pairing procurement professionals and black-owned agencies, in an effort to offer procurement executives the opportunity to meet 100% black-owned communication agencies.

The agencies will be from different disciplines such as advertising, digital, media, PR, events, and activations. Black-owned agencies, that wish to know more about this programme and other services offered by the IAS, are invited to be in touch with Hlamazi Mabunda on email hlamazi@agencyselection.co.za or Nikki Munsie on email nikki@agencyselection.co.za or contact the IAS on 010 594 0281.

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