IAS Marketing News and Insights

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Programmatic media under the spotlight
Programmatic media under the spotlight
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#MasterclassNotes: The quality of questions
#MasterclassNotes: The quality of questions
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SCOPEN GLOBAL MARKETING & ADVERTISING TRENDS 2025: THE FUTURE IS INTEGRATED, AI-POWERED AND STRATEGIC
SCOPEN GLOBAL MARKETING & ADVERTISING TRENDS 2025: THE FUTURE IS INTEGRATED, AI-POWERED AND STRATEGIC
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South African Media Agencies Compete for New Business in 45 Pitches a Year
South African Media Agencies Compete for New Business in 45 Pitches a Year
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South African Creative Agencies Compete for New Business in 47 Pitches a Year
South African Creative Agencies Compete for New Business in 47 Pitches a Year
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Pitch perfect or idea theft? The truth about agency pitches
Pitch perfect or idea theft? The truth about agency pitches
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Tackling non-disclosed media models head-on
Tackling non-disclosed media models head-on
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The Secret to Being Your Agency’s #1 Client—On Any Budget
The Secret to Being Your Agency’s #1 Client—On Any Budget
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IAS Media Auditing Masterclass Series: Enhancing Media Efficiency & Agency Transparency
IAS Media Auditing Masterclass Series: Enhancing Media Efficiency & Agency Transparency
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SCOPEN South Africa unveils creative and media agencies new business report
SCOPEN South Africa unveils creative and media agencies new business report
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SCOPEN presents a New Business report at the Creative Companies Festival
SCOPEN presents a New Business report at the Creative Companies Festival
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#BizTrends2025: SCOPEN's Cesar Vacchiano - The trends shaping marketing in 2025
#BizTrends2025: SCOPEN's Cesar Vacchiano - The trends shaping marketing in 2025
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Ogilvy scoops IAS Agency Credentials Award for the second year running
Ogilvy scoops IAS Agency Credentials Award for the second year running
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SCOPEN 2025/26: South Africa’s sixth wave study set for May
SCOPEN 2025/26: South Africa’s sixth wave study set for May
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ADFORUM GLOBAL SUMMIT 2024 PARIS 28-31 OCTOBER - RECAP
ADFORUM GLOBAL SUMMIT 2024 PARIS 28-31 OCTOBER - RECAP
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Intermediary expertise: Piecing a client’s puzzle together
Intermediary expertise: Piecing a client’s puzzle together
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ADFORUM GLOBAL SUMMIT 2024 PARIS 28-31 OCTOBER - OVERVIEW
ADFORUM GLOBAL SUMMIT 2024 PARIS 28-31 OCTOBER - OVERVIEW
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IAS off to AdForum in Paris
IAS off to AdForum in Paris
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Agency selection: Forget everything you know about Tinder…
Agency selection: Forget everything you know about Tinder…

Agency selection: The right fit between marketer and agency

Johanna McDowell shares the secrets of chemistry in a client-agency relationship and its impact on the pitch process.

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Agency selection trends: the fascination with innovation
Agency selection trends: the fascination with innovation

SCOPEN 23-24 shows a strong uptick in ROI, the agency team and strategic planning. But the most-desired agency attribute today is strategic creativity.

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#MasterclassNotes - Case studies and clients
#MasterclassNotes - Case studies and clients
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