IAS loves working with its creative counterparts and helps them be match-fit when competing for new businesses.
If you are an agency, IAS can work with you through the following:
SUBSCRIBING AGENCY BENEFITS
Agencies that subscribe to IAS receive umpteen benefits in return. These include:
Subscribing agencies are registered and included in appropriate short and long lists for client pitches
FEEDBACK on pitches that the IAS runs:
the cornerstone of our business
MASTERCLASSES run by the IAS, which cover topics such as:
Understanding procurement Staying in-touch with clients long after the pitch is over Putting the pitch team together Understanding the role of BEE in the process
ONE FREE OF CHARGE “MEET THE MARKETERS – SPEED DATING SESSION”
with 10 leading South African marketers from blue-chip companies
NEW BUSINESS ADVICE
IAS provides agencies with advice on issues related to, ‘things I wish I had known as a new business director
ONE FREE ANNUAL CLIENT SNAPSHOT SURVEY
which IAS will conduct with one of your clients in order to assess performance levels and highlight any areas of concern
AGENCY CREDENTIALS CRITIQUE
IAS can critique a subscribing agency’s credentials thereby, helping them find the nuggets of information that sets them apart from their competitors
ACCESS TO INFORMATION
Subscribing agencies have access to personnel within IAS who are up to date at all times on information and trends in the marketplace
COMPREHENSIVE BUSINESS INDEX
Subscribing agencies will have access to an index of new business moves, including information on where the business was and where it is moving to etc.
CLIENT REVIEW REEL
Subscribing agencies will receive help in putting together the IAS eight minute agency “Talking Heads” show reel (for client review)
One of the most important benefits a subscribing agency will receive is the opportunity to be part of the IAS database and have its credentials housed in the library and on the website. This ensures that the agency is put forward in a competitive pitch process, provided it meets the criteria specified by the marketing client, including its BEE requirements.
If you would like to see our subscribing agencies please click the button below.
While IAS remains an independent company, we ensure that the local industry bodies are part of our stakeholder base. Their input is important to the ongoing professionalism of the IAS and its processes in South Africa.
As part of the AAR international group of associated companies, IAS is called on to advise on suitable South African agencies in each discipline as international pitches occur
Services for Agencies
Registration and inclusion in appropriate short and long lists for Client pitches / new business as relevant
Detailed written feedback on pitches facilitated by the IAS
Masterclasses: Government Tenders and Procurement, BEE Codes and implications for Agencies / Production Houses, Building Great Client relationships, New Business Prospecting, Pitching Tips, The magic of Chemistry etc.
Critique of company credentials
Review and feedback on any credentials submitted by Agency for a pitch facilitated by the IAS BEFORE the credentials are submitted to the potential Clients thus affording Agency the opportunity to resubmit if desired
Two consulting meetings per year including an overview of the industry in South Africa
Tips on client: agency relationship management
Listing on the IAS website featuring your agency logo which then links through to your own website
One free and confidential client health check SNAPSHOT survey per annum per agency via our online survey process
Discounted rate for the AGENCY SCOPE 2017 Trends booklet
Access to all of our other services for which we will create bespoke quotes as needed
Notification about any relevant tenders and pitches that the IAS is aware of but is not facilitating
MASTERCLASSes FOR AGENCIES
IAS is proud to host a series of Masterclasses for agencies in Johannesburg and Cape Town. These specially-designed Masterclasses help agencies work more efficiently, ensuring greater deliverables for their clients. We spend time with their teams, training them on how to work in tandem with each other, informing them of industry trends, while pooling in their strengths and capabilities for more creative and valuable solutions.