Annual Subscription Fee Covers the following:

• Registration and inclusion in appropriate short and long lists for Client pitches / new business as relevant.

• Access to all IAS Masterclasses: The IAS presents a series of Masterclasses each year, designed to upskill and educate around relevant and topical subjects, such as POPI Act, AdForum Worldwide Summit Feedback, Prospecting, What Marketers want, What’s happening with B-BBEE etc. All masterclasses attract CPD points from MASA

• One of the most important benefits a subscribing agency will receive is the opportunity to be part of the IAS database and have its credentials housed in the library and on the website. This ensures that the agency is put forward in a competitive pitch process, provided it meets the criteria specified by the marketing client, including its BEE requirements.

• Detailed written feedback on pitches that the IAS runs

• Listing on the IAS website featuring your agency logo which then links through to your own website

• Discounted rate for the AGENCY SCOPE Trends booklet

• Access to all of our other services for which we will create bespoke quotes as needed

• Notification about any relevant tenders and pitches that the IAS is aware of.

• IAS provides agencies with advice on issues related to ‘things I wish I had known as a new business director’

• IAS can critique a subscribing agency’s credentials thereby helping them find the nuggets of information that sets them apart from their competitors

• Subscribing agencies have access to personnel within IAS who are up to date at all times on information and trends in the marketplace.

• Subscribing agencies will have access to an index of new business moves, including information on where the business was and where it is moving to etc.

• Subscribing agencies will receive help in putting together the IAS three minute agency Sizzle Reel (for client review)

• Tips on client: agency relationship management

Masterclasses For Agencies

IAS is proud to host a series of Masterclasses for agencies. These specially-designed Masterclasses help agencies work more efficiently, ensuring greater deliverables for their clients. We spend time with their teams, training them on how to work in tandem with each other, informing them of industry trends, while pooling strengths and capabilities for more creative and valuable solutions.

Pitch coaching

Pitch coaching for agencies has emerged as an exciting new offering within IAS's suite of services. IAS provides tailored pitch coaching to agencies participating in pitches that IAS is not directly managing. This service offers strategic guidance on critical business issues underlying the pitch brief, while also helping agencies showcase their capabilities in the most effective manner.

IAS has been conducting mergers and acquisitions among agencies for more than 10 years.  These transactions have had a variety of reasons behind them.  Sometimes they have been for the purposes of BEE improvement, sometimes for skills acquisition, sometimes for capabilities improvement and sometimes for geographical reasons.  Some of these transactions have been driven by international agencies, but most have been local agency driven processes.  Whatever the rationale for an acquisition or merger, the IAS’ approach is one of careful research, absolute confidentiality, and the widest choice of potential candidate agencies. 

Stay up to date with trends around agency:client relationships.

AGENCY SCOPE is a biennial research study, conducted every two years, on trends within marketer-agency relationships and the perception and image of agencies. The study universe of analysis was comprised of the highest-level decision-makers in Marketing, Communications, Advertising, Digital, Media and Procurement, from over 200 of the largest and most important Marketers in South Africa. The professionals interviewed in each company had to be involved in and interact with, on an on-going basis, the decision-making process for selecting and approving their agencies’ work.