Search & Selection Services for Agencies
IAS loves working with its creative counterparts and helps them be match-fit when competing for new businesses.
If you are an agency, IAS can work with you through the following:
Subscriptions
Project Basis
SUBSCRIBING AGENCY BENEFITS
Agencies that subscribe to IAS receive umpteen benefits in return. These include:
NEW BUSINESS
Subscribing agencies are registered and included in appropriate short and long lists for client pitches
FEEDBACK on pitches that the IAS runs:
The cornerstone of our business
MASTERCLASSES run by the IAS, which cover topics such as:
Understanding procurement, Staying in-touch with clients long after the pitch is over, Putting the pitch team together, Understanding the role of BEE in the process, Government tenders, New business prospecting etc
ONE FREE OF CHARGE “MEET THE MARKETERS – SPEED DATING SESSION”
With 10 leading South African marketers from blue-chip companies
NEW BUSINESS ADVICE
IAS provides agencies with advice on issues related to ‘things I wish I had known as a new business director’
ONE FREE ANNUAL CLIENT SNAPSHOT SURVEY
Which IAS will conduct with one of your clients in order to assess performance levels and highlight any areas of concern
AGENCY CREDENTIALS CRITIQUE
IAS can critique a subscribing agency’s credentials thereby helping them find the nuggets of information that sets them apart from their competitors
ACCESS TO INFORMATION
Subscribing agencies have access to personnel within IAS who are up to date at all times on information and trends in the marketplace. IAS will also notify agencies about any relevant tenders and pitches that the IAS is aware of but is not facilitating
COMPREHENSIVE BUSINESS INDEX
Subscribing agencies will have access to an index of new business moves, including information on where the business was and where it is moving to etc.
CLIENT REVIEW REEL
Subscribing agencies will receive help in putting together the IAS eight minute agency “Talking Heads” show reel (for client review)
CONSULTING MEETINGS
Two consulting meetings per year including an overview of the industry in South Africa
One of the most important benefits a subscribing agency will receive is the opportunity to be part of the IAS database and have its credentials housed in the library and on the website. This ensures that the agency is put forward in a competitive pitch process, provided it meets the criteria specified by the marketing client, including its BEE requirements.
If you would like to see our subscribing agencies please click the button below.
ANNUAL SUBSCRIPTION
Annual Subscription Fee Covers the following:
Registration and inclusion in appropriate short and long lists for Client pitches / new business as relevant. Detailed written feedback on pitches facilitated by the IAS
Masterclasses: The IAS presents a series of Masterclasses each year, designed to upskill and educate around relevant and topical subjects, such as POPI Act, AdForum Worldwide Summit Feedback, Prospecting, What Marketers want, What’s happening with B-BBEE etc.
Critique of company credentials
Review and feedback on any credentials submitted by Agency for a pitch facilitated by the IAS BEFORE the credentials are submitted to the potential Clients thus affording Agency the opportunity to resubmit if desired
Two consulting meetings per year including an overview of the industry in South Africa
Tips on client: agency relationship management
Listing on the IAS website featuring your agency logo which then links through to your own website
One free and confidential client health check SNAPSHOT survey per annum per agency via our online survey process – Client evaluation only
Discounted rate for the Agency Scope 2019 Trends booklet
Access to all of our other services for which we will create bespoke quotes as needed
Notification about any relevant tenders and pitches that the IAS is aware of but is not facilitating
ANNUAL SUBSCRIPTION FEE IS PRICED POST AGENCY ASSESSMENT.
MASTERCLASSes FOR AGENCIES
IAS is proud to host a series of Masterclasses for agencies. These specially-designed Masterclasses help agencies work more efficiently, ensuring greater deliverables for their clients. We spend time with their teams, training them on how to work in tandem with each other, informing them of industry trends, while pooling strengths and capabilities for more creative and valuable solutions.
Project Model
We can offer a tailor-made package of services that gives you access to our expertise and knowledge. These are designed to translate to practical sessions for your teams, that can immediately be put into practice to help you stand out from your competitors and retain and grow your existing business. Bespoke quotes can be requested as needed
Mergers and Acquisitions among agencies
IAS has been conducting mergers and acquisitions among agencies for more than 10 years. These transactions have had a variety of reasons behind them. Sometimes they have been for the purposes of BEE improvement, sometimes for skills acquisition, sometimes for capabilities improvement and sometimes for geographical reasons. Some of these transactions have been driven by international agencies, but most have been local agency driven processes. Whatever the rationale for an acquisition or merger, the IAS’ approach is one of careful research, absolute confidentiality, and the widest choice of potential candidate agencies.
Through our 15 years of experience we are able, quickly and purposefully, to identify the most suitable agencies for a transaction. For more detail on this please be in direct contact with Founder and CEO Johanna McDowell, who personally runs this particular workstream at IAS - johanna@agencyselection.co.za. In order to ensure that her skills are honed and fully up to date, Johanna has just completed a two day, full time and in person intensive M&A course at GIBS Business School.
SCOPEN printed reports
Stay up to date with trends around agency:client relationships.
AGENCY SCOPE is a biennial research study, conducted every two years, on trends within marketer-agency relationships and the perception and image of agencies. The study universe of analysis was comprised of the highest-level decision-makers in Marketing, Communications, Advertising, Digital, Media and Procurement, from 207 of the largest and most important Marketers in South Africa. The professionals interviewed in each company had to be involved in and interact with, on an on-going basis, the decision-making process for selecting and approving their agencies’ work.
The SCOPEN Report offers insights into the trends in the South African Communications industry. It presents a summary of the 15 key trends and 10 conclusions in South Africa obtained from the latest AGENCY SCOPE study.