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How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption

An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO


What the Masterclass will cover : 

  • Discussion of the Agency/Client relationship and the challenges faced today
  • Some research findings from the SCOPEN AgencyScope 2016 Study
  • A look at digital transformation at Mercedes Benz South Africa and how they are playing a leading role in driving this within Daimler Worldwide
  • How shifts at Mercedes Benz South Africa have impacted the Net#work BBDO relationship, the way of working and advertising development process
  • Implications and necessary shifts in the client/agency relationship that digital transformation will bring
  • Q&A