An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO

What the Masterclass will cover : 

• Discussion of the Agency/Client relationship and the challenges faced today
• Some research findings from the SCOPEN AgencyScope 2016 Study
• A look at digital transformation at Mercedes Benz South Africa and how they are playing a leading role in driving this within Daimler Worldwide
• How shifts at Mercedes Benz South Africa have impacted the Net#work BBDO relationship, the way of working and advertising development process
• Implications and necessary shifts in the client/agency relationship that digital transformation will bring
• Q&A