Agency Selection

Aug 28

WHY THE BEST AGENCIES DON’T ALWAYS WANT TO PITCH FOR YOUR BUSINESS

I have been on both sides of the big “pitch” to know how hard it is for a marketing department to identify and appoint a new agency, as well as how decisions are made by agencies as to which pitches they will invest in pursuing. Despite some marketers believing that any agency should bend over …

Continue reading »

Jul 29

PAYING LIP SERVICE TO B-BBEE BENCHMARKING IS NOT WHAT MARKETERS ARE DOING

For the last nine years the Independent Agency Search and Selection Company (IAS) has made it their business to monitor and record the BEE status of advertising and communication agencies in South Africa. The IAS specialises in client/agency relationship management and helping clients select agencies. Part of that process includes regular benchmarking of the BEE …

Continue reading »

Page 1 of 7712345...102030...Last »