Agency Selection


IAS at the Amara Awards

IAS at Amara Awards 2014

Aug 21

Thought Leadership: Poorly drafted contracts break the bonds of client agency relationships

By Johanna McDowell Marketing Directors and corporate procurement departments who pay special attention to the content of their Service Level Agreements (SLA), together with their service providers, are very well placed to enjoy the chemistry and promise of brand growth that attracted them to each other in the first place. In cases where the relationship …

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