Agency Selection

Aug 01

Leading marketing journalists seek thought leadership of Johanna McDowell

May 09

Content is king, especially in the digital world

Of the 90 agencies researched by the Independent Agency Selection company (IAS) only 30% placed any significant importance on content for their digital and social media platforms. “This percentage shocked us. So few agencies appear to be properly equipped at this point to deal with content management on behalf of their clients,” says Johanna McDowell …

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Apr 23

Intermediaries bring clarity and discipline back to PR pitching

Too often, clients take a passive approach to the PR pitch process, blasting out a brief to multiple agencies then moving onto other projects. As a result there is a lack of clarity and discipline in the pitch process, which is almost certainly a guarantee for failure. Clients expect a PR agency to out compete …

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Apr 23

Consolidation Strategy for Marketers Requires Focus on BTL Agencies

A new emerging money-saving trend in the marketing world is ‘consolidation’. This trend makes sense from a procurement and management point of view, and by following a well-planned consolidation process you will ensure that your company stays lean and efficient in these tough economic times. Many marketing departments use a range of small below the …

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Mar 02

Politics and advertising plus social media and a word on award season. Brand Sunday radio feature 2 March 2014

By Johanna McDowell 1. Politics and advertising/communications We can make some observations that there is a lot of activity in South Africa around the forthcoming elections, although most of it is on the ground and around social media. WE know that there are agencies involved with the political parties but they are shy to talk …

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