The Independent Agency Search and Selection Company (IAS) recently hosted a Masterclass for its subscribing agencies to give insight on Broad Based Black Economic Empowerment and how its new codes will affect the Marketing, Advertising, and Communications (MAC) industry in South Africa. As anticipated, IAS called on the expertise of a specialist to help shed …

It is not often that an automotive company goes out to pitch for a new advertising agency but when this happens it sets the market ablaze. Kia Motors South Africa called on the client agency relationship expertise of the Independent Agency Search and Selection Company (IAS) to assist them in finding the perfect fit for …

The Independent Agency Search and Selection Company (IAS) and its international partner AdForum.com have joined forces to introduce their Quarterly Top 5 ads inSouth Africa, judged by Ad Forum and the international community that it serves.  Every quarter the top five creative advertisements will be recognised and announced. Advertising agencies will need to complete their …

By Johanna McDowell, CEO, Independent Agency Search & Selection   Governments all over the world are big spenders in the advertising and communications sector and South Africa is no exception. It therefore makes great business sense for ad agencies to learn how to work with government and parastatal organisations and, although the nature of these …