Agency Selection

Mar 02

Politics and advertising plus social media and a word on award season. Brand Sunday radio feature 2 March 2014

By Johanna McDowell 1. Politics and advertising/communications We can make some observations that there is a lot of activity in South Africa around the forthcoming elections, although most of it is on the ground and around social media. WE know that there are agencies involved with the political parties but they are shy to talk …

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Feb 26

New In-house Seminar Teaches the Art of Winning New Business

New In-house Seminar Teaches the Art of Winning New Business Whether you’re an employer or employee of an ad agency, PR agency, digital, design or media agency and have ambitious about securing new business for your team, you can access the specific skill set and hone the required attitude to increase your agency’s new business …

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Feb 16

New In-house Seminar Teaches the Art of Winning New Biz

Whether you’re an employer or employee of an ad agency, PR agency, digital, design or media agency and have ambitious about securing new business for your team, you can access the specific skill set and hone the required attitude to increase your agency’s new business portfolio through a course on offer by the Independent Agency …

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Feb 08

TLC for love lost between marketers and their agencies

February is not just the month of love, but is also the month of love lost between top brands and the agencies that partner their inspired and hard-driven marketing teams. And when love is lost, sometimes a love potion is just what the doctor orders. In this case an evaluation love potion, delivered with some tender loving …

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Jan 09

How can procurement and marketing departments best work together?

  There’s often a battle fought in the corridor between the brand manager’s office and those in the procurement department, whose firm nod is needed before the marketing department’s preferred communication services supplier can be added onto the organization’s vendor database.   But while it might be a temptation to try and avoid the procurement …

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