Annual Subscription
Annual Subscription Fee Covers the following:
Registration and inclusion in appropriate short and long lists for Client pitches / new business as relevant. Detailed written feedback on pitches facilitated by the IAS
Masterclasses: The IAS presents a series of Masterclasses each year, designed to upskill and educate around relevant and topical subjects, such as POPI Act, AdForum Worldwide Summit Feedback, Prospecting, What Marketers want, What’s happening with B-BBEE etc.
Critique of company credentials
Review and feedback on any credentials submitted by Agency for a pitch facilitated by the IAS BEFORE the credentials are submitted to the potential Clients thus affording Agency the opportunity to resubmit if desired
Two consulting meetings per year including an overview of the industry in South Africa
Tips on client: agency relationship management
Listing on the IAS website featuring your agency logo which then links through to your own website
One free and confidential client health check SNAPSHOT survey per annum per agency via our online survey process – Client evaluation only
Discounted rate for the Agency Scope 2019 Trends booklet
Access to all of our other services for which we will create bespoke quotes as needed
Notification about any relevant tenders and pitches that the IAS is aware of but is not facilitating
Annual Subscription Fee is priced post Agency assessment.
Snapshot Survey
Have the feeling that your client agency relationships are not quite what they should be? Invest in a quick health check with the Snapshot Survey.
The SnapShot Relationship Management Survey is specifically designed to give a quick high-level appraisal - SnapShot - as to the health of the relationship between Client and Agency. The process takes the form of a brief online questionnaire – 14 questions in total - across key criteria namely: Business understanding, Agency output – creative, strategy, service, Agency delivery and costs, Client briefing and feedback, Overall relationship.
The survey will identify and flag any concerns before they develop into full blown issues if left unaddressed. Both Client and Agency personnel complete the standard IAS SnapShot questionnaire with the idea being for each party to evaluate the other party across a few key questions and to also evaluate their own respective performances across those same criteria (self-evaluation). The IAS will then analyse the results and present to both parties at a joint session. Along with the results, the IAS will make recommendations for evaluation again at a later stage.
The Snapshot Survey includes the following:
Communication with all parties
Issuing of the online survey to all recipients, follow up, reminders, receipt of completed surveys
Analysis of results
Presenting of report to both parties in a facilitated session, agreement of findings and recommendations for future relationship growth.
Masterclass for Marketers
The IAS presents a series of Masterclasses each year, designed to upskill and educate around relevant and topical subjects.
Please click below to view the masterclass schedule and to book.
Cost: R750 excl VAT per person
Masterclass for agencies
The IAS presents a series of Masterclasses each year, designed to upskill and educate around relevant and topical subjects.
Please click below to view the masterclass schedule and to book.
Cost: R3 000 excl VAT per agency. (These Masterclasses are free of charge to subscribing agencies and their staff.)
Short list for projectS
Interesting times call for specialised assistance. Let us recommend the experts.
The IAS Shortlist Process is specifically designed for Marketers who are looking to engage with various Communication Partners to work with them on a project basis. Typically, these projects are in the areas of crisis comms, employee engagement - internal comms, social media management, PR and reputation management, digital requirements, e-commerce, market research and the like.
For such requests, the IAS is offering a short list of suitable agencies – five agencies in total - in the relevant disciplines that the marketers require and will include the following:
The IAS Shortlist Process includes the following:
Shortlist of suitable Agencies – five in total – in the relevant discipline that the marketers require
Detailed Agency business credentials to include overview of Agency, key team members, BEE level, capabilities, case studies, examples of work, Agency culture reels
Key contact person at each agency with all the necessary contact details
Researched opinion on each agency from the IAS regarding competence and track record
Marketers will be able to select one or more from the short list to interact and communicate with directly. The IAS will not manage a pitch process in this instance, but merely supply relevant credentials and contact details.
Cost: R25 000 excl VAT
SCOPEN printed reports
Stay up to date with trends around agency:client relationships.
AGENCY SCOPE is a biennial research study, conducted every two years, on trends within marketer-agency relationships and the perception and image of agencies. The study universe of analysis was comprised of the highest-level decision-makers in Marketing, Communications, Advertising, Digital, Media and Procurement, from 207 of the largest and most important Marketers in South Africa. The professionals interviewed in each company had to be involved in and interact with, on an on-going basis, the decision-making process for selecting and approving their agencies’ work.
The SCOPEN Report offers insights into the trends in the South African Communications industry. It presents a summary of the 15 key trends and 10 conclusions in South Africa obtained in 2019.