SCOPEN PRINTED REPORTS
Stay up to date with trends around agency:client relationships.
AGENCY SCOPE is a biennial research study, conducted every two years, on trends within marketer-agency relationships and the perception and image of agencies. The study universe of analysis was comprised of the highest-level decision-makers in Marketing, Communications, Advertising, Digital, Media and Procurement, from 207 of the largest and most important Marketers in South Africa. The professionals interviewed in each company had to be involved in and interact with, on an on-going basis, the decision-making process for selecting and approving their agencies’ work.
The SCOPEN Report offers insights into the trends in the South African Communications industry. It presents a summary of the 15 key trends and 10 conclusions in South Africa obtained in 2019.