The IAS has extensive experience working along side Marketers
Some examples as follows
Lead Creative Agency Search – VW/Audi SA – Awarded to Ogilvy
Digital & Social Media Agency Search – The Unlimited - Awarded to ALT Studios
Creative Agency Search – AVBOB - Awarded to Boomtown
Social/Digital Agency Search –National Children’s Theatre - Awarded to HAVAS
Integrated – Creative and Media Agency Search – Takealot - Awarded to Joe Public
Radio Audience measurement research company search – BRC – Awarded to GFK NIQ
Creative Agency Search – ClearScore – Awarded to MullenLowe
Marketing and PR Agency Search – Cricket South Africa – Awarded to Magna Carta and Network BBDO
TV and Video Audience measurement Market Research Company Search – Awarded to GFK
Integrated Creative and Media Agency Search – TATA – Awarded to The Odd Number
Creative Agency Search – Park Hyatt Johannesburg – Awarded to Havas
Creative Agency Search – Pret A Manger – Awarded to MetropolitanRepublic
Media Agency Search – Standard Bank – Awarded to CARAT
Creative Agency Search – RCL Foods, Pet Food Category - Awarded to Saatchi & Saatchi
Design Agency Search – The Unlimited - Awarded to Switch
Creative Agency Search – Hyundai - Awarded to FCB
PR Agency Search – Takealot - Awarded to Weber Shandwick
SABC
Needs analysis across key channels
Agency selection process for SABC 1, SABC 2, SABC 3, Sport and News
Nampak
Marketing needs analysis across the entire business and each business unit
Agency model development
Agency selection processes
Agency financial model
PEPSICO
Review of agency ecosystem including all agencies in the ecosystem
Agency selection processes
Relationship management processes
Agency collaboration model development and management
ASCENDIS HEALTH
Marketing needs analysis across the entire business and each of the business unit
Review of all marketing suppliers to reduce duplication and ensure best strategic fit and B-BBEE level
Financial model optimization
SOUTH AFRICAN TOURISM
Needs analysis across all the global and local business units
Design of best practice agency operating model
Input into agency briefs
Construction of scope of work and financial models
Technical advice across seven agency disciplines
Review of 180 proposals and 20 final agency pitch processes
Appointment of 7 communication partners
RMB
Client:Agency relationship management processes and ongoing relationship management tracking aligned agency incentive programme – above-the-line and digital agencies
Cost benchmarking
Agency review processes
PPS
Client:Agency relationship management processes and ongoing relationship management tracking aligned agency incentive programme – above-the-line and PR agencies
Cost benchmarking
Agency search processes
Agency Contracting