Johanna McDowell, CEO of the IAS, chats to Michael Avery from Classic FM, highlighting key findings from SCOPENS SA Trend Score

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SCOPEN, with the Independent Agency Search and Selection Company (IAS), launched the results of the survey – virtually, of course – providing a barometer of the marketing industry over the past six months, and giving a view to the next six. This quantitative tracking has been carried out by SCOPEN for more than 10 years in Europe.

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