Agency Management

BENCHMARKINg

The IAS Benchmarking Product is designed for clients who would like to have some input on the pricing structures of their agencies, whether they are competitive, in line with norms within the agency industry, whether the methodologies for those pricing structures along with the retainer components are in line with other agencies.

MEDIA AUDIT

The IAS formed a partnership in 2011 with Fairbrother Lenz Eley (now part of the Ebiquity Group).   Ebiquity is the global leader in independent media benchmarking consultancy.  The media team will ensure you get the very best value from your media investment across all paid-for channels, locally and internationally.  Services help you plan and buy your advertising with total confidence. Through this partnership the IAS will be able to facilitate Media Audits and Media Process Audits for clients as well as managing the intricacies of a media only review and placement.

AGENCY FAMILIARIZATION 

The Agency Familiarisation Programme is designed and tailor-made to address the needs of the  Marketing Department. The programme is fine-tuned following an in-depth meeting to assess and understand specific needs, strengths and weaknesses.

We suggest the participants include Senior Managers, Middle Managers, Assistants and any other  person who deals with the advertising / media / creative or digital agency – regardless of position.

AGENCY FAMILIARIZATION PROGRAMME

1.How an agency (creative, media, digital and PR) works in general, structures etc and how your agency works in particular.

2.Briefing an agency. In-depth exploration of what needs to go into a brief and why. Different types of briefs for different types of communication requirements

3.How to evaluating a media plan and schedule, the complexities of the plan and how media are selected.

4.How to evaluate creative

5.What to expect in a TV pre-production meeting and what your role as the client is.

PAUSE & REFLECT COMMUNICATION REVIEWS

The Pause and Reflect session is specifically designed  to evaluate all marketing communication activities and budgets with the respective communication  agencies / partners in support of the agreed marketing objectives for the fiscal under review.    Pause and Reflect sessions form the basis for new fiscal planning  and budgeting as well as  implementation of communication activities to include appropriate measurement criteria.