PWC Entertainment & Media Outlook 2017 - 2021, AdForum Paris Feedback & SCOPEN 2017 Highlights

On the Early Breakfast show Relebogile Mabotja speaks to Johanna McDowell, a partner at SCOPEN, regarding A South African First Of Its Kind Study For Marketers And Agencies Maintaining A Competitive Edge.

In order for new business prospects as well as existing clients to ensure that they are targeting and catering for the correct market, they need first-hand information about key trends in the South African communication, marketing, procurement and advertising industries.