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IAS Masterclass for Agencies : AdForum World Summit Feedback - New York Spring Preview - 17 May 2018

IAS Masterclass – Cape Town

Subscriber Invitation Only       


NEW YORK - 23 – 27 APRIL 2018

agencyScope 2017 2018 Highlights – London & South Africa


Date:               Thursday 17 May 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)      

Venue:           Winchester Mansions Hotel, 221 Beach Rd, Sea Point, Cape Town.

           Tea, Coffee and Soft Drinks will be served

Who should attend:  CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers

Masterclass Overview:

  • More than 15 agencies will be visited to include -  DDB,Grey, You & Mr. Jones, SS&K, Vayner Media, Mullen Lowe, TBWA, Project WW, CP+B, IBMix, Dentsu Aegis, Phenomenon, Havas, Service Plan, Escape Pod, MDC, R/GA – and the list is not yet complete.
  • Join us for the New York AdForum highlights, news and updates as well as other memorable moments from a week with 40 other international pitch consultants where the IAS will have represented the interests of South Africa and Africa.
  • In addition to the AdForum Feedback – we will be giving you the highlights from agencyScope London and South Africa

  Johanna McDowell Profile

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts.   McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

With an “entrepreneurial heart”, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15 year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives media input on topics such as :  Delivering high quality B2B communication results, The importance of measurement tools to marketers, Why agencies often don’t make the next round of a pitch, Managing and strengthening client/agency relationships for long-term success, The importance of ethical dealing and truthful communication etc.

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

Please confirm your attendance by Thursday 10 May via return email to Hlamazi Mabunda -  Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281