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IAS Masterclass for Agencies - 23 January 2018 - What Marketers Are Looking Out For In 2018


IAS Masterclass – Johannesburg

Subscriber Invitation Only                                                                                                           

What Marketers Are Looking Out For In 2018

Challenges and opportunities facing Marketers in 2018

How marketers see the economy, marketing in general, the consumer etc and how this will impact on their marketing initiatives, budgets, campaigns as well as specifically what they are expecting from their communication partners.

A Client panel discussion with leading marketers facilitated by the IAS

Date:               Tuesday 23 January 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea and Coffee will be served

Venue:            IoD (Institute of Directors), National Office, 144 Katherine Street, Graystonridge Office Park, Sandton                            

Who should attend:  CEOs, New Business Managers, Account Directors/ Managers, Business Heads

Masterclass will cover the following:

·         Panel Discussion

  • Expected outcome and views for the next 12 months and how this will impact on marketing and communication initiatives
  • Pressure on budgets – how CMOs are handling this
  • Digital vs Traditional Media and the prioritization of Content Marketing
  • Procurement & Marketing
  • Media & Production Transparency – what CMOs are seeing
  • How Agencies can help

Facilitator - Johanna McDowell




These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.


Please confirm your attendance by Tuesday 16 January 2018 to Hlamazi Mabunda

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281