Nov
13
2:00 PM14:00

IAS Agency Masterclass - PWC Entertainment & Media Outlook 2018 - 2022

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IAS MASTERCLASS

FREE FOR SUBSCRIBING AGENCIES                                         

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Date:                                    Tuesday 13 November 2018

Time:                                    14:00 pm – 16:00 pm (Registration at 13.30 pm)

                                             Tea, Coffee and Soft Drinks will be served

Venue:                                 IoD – Institute of Directors – 144 Katherine Street, Grayston Ridge Office Park, Sandton

Who should attend:          CEOs, MDs and Senior Management across all agency departments

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Oct
24
2:00 PM14:00

IAS Masterclass for Agencies : AdForum World Summit Feedback - Amsterdam Autumn Preview

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IAS Masterclass – Durban

Subscriber Invitation Only       

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Date:               Wednesday 24 October 2018

Time:               09:00 am – 11:00 am (Registration at 08.30 am)                                    

Tea and Coffee will be served

Venue:           Breakers Resort – 88 Lagoon Drive Umhlanga Rocks Durban

Who should attend:  CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers

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 Johanna McDowell Profile

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Oct
17
2:00 PM14:00

IAS Masterclass for Agencies : AdForum World Summit Feedback - Amsterdam Autumn Preview

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IAS Masterclass – Johannesburg

Subscriber Invitation Only       

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Date:               Wednesday 17 October 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)                                            

                        Tea and Coffee will be served

Venue:           IoD – Institute of Directors - Grayston Ridge Office Park, 144 Katherine Street, Sandton

Who should attend:  CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers

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 Johanna McDowell Profile

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Aug
14
2:00 PM14:00

IAS Masterclass for Agencies : Legal Update - What Every Agency Should Know

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IAS Masterclass – Johannesburg

Subscriber Invitation Only      

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Date:               Tuesday 14 August 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)                                       

Tea and Coffee will be served

Venue:           IoD – Institute of Directors – Grayston Ridge Office Park - 144 Katherine Street, Sandton                            

Who should attend:  CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers

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 Danie Strachan Profile

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Jun
13
2:00 PM14:00

Collaboration, Flexibility, Agility, Reality - How Agencies can Improve their Success Rate with Marketer

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IAS MASTERCLASS FOR AGENCIES – 13 JUNE 2018

  Date:                 Wednesday 13 June 2018    Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)                                                                        Tea  /Coffee and snacks will be served    Venue:            IoD (Institute of Directors), National Office, 144 Katherine Street,            Graystonridge Office Park, Sandton                                 Who should attend:  CEOs, New Business Managers, Account Directors/ Managers, Business Heads

Date:               Wednesday 13 June 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)                                                                      Tea/Coffee and snacks will be served

Venue:            IoD (Institute of Directors), National Office, 144 Katherine Street,            Graystonridge Office Park, Sandton                            

Who should attend:  CEOs, New Business Managers, Account Directors/ Managers, Business Heads

 IAS has structured this line up of highly experienced marketing professionals in order to assist agencies improve their collaboration skills:  

IAS has structured this line up of highly experienced marketing professionals in order to assist agencies improve their collaboration skills:  

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May
17
2:00 PM14:00

IAS Masterclass for Agencies : AdForum World Summit Feedback - New York Spring Preview - 17 May 2018

IAS Masterclass – Cape Town

Subscriber Invitation Only       

NEWS & FEEDBACK  FROM THE AD FORUM GLOBAL WORLDWIDE SUMMIT

NEW YORK - 23 – 27 APRIL 2018

agencyScope 2017 2018 Highlights – London & South Africa

                                                                                                                                           

Date:               Thursday 17 May 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)      

Venue:           Winchester Mansions Hotel, 221 Beach Rd, Sea Point, Cape Town.

           Tea, Coffee and Soft Drinks will be served

Who should attend:  CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers

Masterclass Overview:

  • More than 15 agencies will be visited to include -  DDB,Grey, You & Mr. Jones, SS&K, Vayner Media, Mullen Lowe, TBWA, Project WW, CP+B, IBMix, Dentsu Aegis, Phenomenon, Havas, Service Plan, Escape Pod, MDC, R/GA – and the list is not yet complete.
  • Join us for the New York AdForum highlights, news and updates as well as other memorable moments from a week with 40 other international pitch consultants where the IAS will have represented the interests of South Africa and Africa.
  • In addition to the AdForum Feedback – we will be giving you the highlights from agencyScope London and South Africa

  Johanna McDowell Profile

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts.   McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

With an “entrepreneurial heart”, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15 year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives media input on topics such as :  Delivering high quality B2B communication results, The importance of measurement tools to marketers, Why agencies often don’t make the next round of a pitch, Managing and strengthening client/agency relationships for long-term success, The importance of ethical dealing and truthful communication etc.

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

Please confirm your attendance by Thursday 10 May via return email to Hlamazi Mabunda - hlamazi@agencyselection.co.za  Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281

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May
9
2:00 PM14:00

IAS Masterclass for Agencies : AdForum World Summit Feedback - New York Spring Preview - 9 May 2018

IAS Masterclass – Johannesburg

Subscriber Invitation Only       

NEWS & FEEDBACK  FROM THE AD FORUM GLOBAL WORLDWIDE SUMMIT

NEW YORK - 23 – 27 APRIL 2018

aGency Scope 2017 2018 Highlights – London & South Africa

                                                                                                                                 

Date:               Wednesday 9 May 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)                                             

                        Tea and Coffee will be served

Venue:           IoD – Institute of Directors - Grayston Ridge Office Park, 144 Katherine Street, Sandton

Who should attend:  CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers

Masterclass Overview:

  • More than 15 agencies will be visited to include -  DDB,Grey, You & Mr. Jones, SS&K, Vayner Media, Mullen Lowe, TBWA, Project WW, CP+B, IBMix, Dentsu Aegis, Phenomenon, Havas, Service Plan, Escape Pod, MDC, R/GA – and the list is not yet complete.
  • Join us for the New York AdForum highlights, news and updates as well as other memorable moments from a week with 40 other international pitch consultants where the IAS will have represented the interests of South Africa and Africa.
  • In addition to the AdForum Feedback – we will be giving you the  highlights from aGency Scope London and South Africa

 Johanna McDowell Profile

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts.   McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

With an “entrepreneurial heart”, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15 year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives media input on topics such as :  Delivering high quality B2B communication results, The importance of measurement tools to marketers, Why agencies often don’t make the next round of a pitch, Managing and strengthening client/agency relationships for long-term success, The importance of ethical dealing and truthful communication etc.

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

Please confirm your attendance by Thursday 3 May via return email to Hlamazi Mabunda - hlamazi@agencyselection.co.za  Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281

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Feb
13
4:00 PM16:00

BEE Prepared for 31 March 2018 - A race against time - Are you ready? : Tuesday 13 February 2018

BEE Prepared for 31 March 2018 – A Race Against Time - Are you ready?

An interactive presentation and discussion with Deon Oberholzer, Group CEO of Gestalt Growth Strategies                                                                                         

Date:               Tuesday 13 February 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm)                                                                    Tea and Coffee will be served

Venue:            IoD (Institute of Directors), National Office, 144 Katherine Street, Graystonridge Office Park, Sandton                            

Who should attend:  CEOs, Finance, Legal, Business Heads, Account Directors / Managers

Masterclass will cover the following:

  • A brief recap of the Amended MAC Sector Codes
  • What’s with the marginalisation of black men in the MAC Sector?
  • The MAC Sector Scorecard Targets increase in March, what impact will this have on your planning and is it as bad as it seems?
  • The targets for Socio-Economic Development and Responsible Social Marketing are more than doubled, and more than double that of the Generic Amended Codes.  
  • The Skills Development targets are huge and appears overly restrictive, how to we develop core staff and get enough points and save on expenditure?

Deon Oberholzer Profile

Deon Oberholzer is the Group CEO of Gestalt Growth Strategies which includes Veri-Com, a SANAS accredited BEE Verification Agency

Deon and has been involved with Black Economic Empowerment at various levels since 2004.    The Gestalt Group focus mainly on BEE and the opportunities and challenges that this presents. Deon’s expertise in BEE includes strategy development, legislation, partnerships, consulting, HR and skills development, supplier and enterprise development, turnaround strategies, mergers and acquisitions, rural development and investment projects.  He is on the board of ABP (Association of B-BBEE Professionals) and serves on the dti Joint Technical Committee on BEE.   Deon holds a Master’s Degree in Engineering and a MBA from Wits Business School. 

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

 

Please confirm your attendance by Tuesday 6 February to Hlamazi Mabunda on Hlamazi@agencyselection.co.za

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281

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Jan
23
2:00 PM14:00

IAS Masterclass for Agencies - 23 January 2018 - What Marketers Are Looking Out For In 2018

 

IAS Masterclass – Johannesburg

Subscriber Invitation Only                                                                                                           

What Marketers Are Looking Out For In 2018

Challenges and opportunities facing Marketers in 2018

How marketers see the economy, marketing in general, the consumer etc and how this will impact on their marketing initiatives, budgets, campaigns as well as specifically what they are expecting from their communication partners.

A Client panel discussion with leading marketers facilitated by the IAS

Date:               Tuesday 23 January 2018

Time:               14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea and Coffee will be served

Venue:            IoD (Institute of Directors), National Office, 144 Katherine Street, Graystonridge Office Park, Sandton                            

Who should attend:  CEOs, New Business Managers, Account Directors/ Managers, Business Heads

Masterclass will cover the following:

·         Panel Discussion

  • Expected outcome and views for the next 12 months and how this will impact on marketing and communication initiatives
  • Pressure on budgets – how CMOs are handling this
  • Digital vs Traditional Media and the prioritization of Content Marketing
  • Procurement & Marketing
  • Media & Production Transparency – what CMOs are seeing
  • How Agencies can help

Facilitator - Johanna McDowell

 

Panelists

 

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

 

Please confirm your attendance by Tuesday 16 January 2018 to Hlamazi Mabunda hlamazi@agencyselection.co.za

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281

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Nov
14
2:00 PM14:00

PWC Entertainment & Media Outlook 2017 - 2021, AdForum Paris Feedback & SCOPEN 2017 Highlights

Masterclass

FREE FOR SUBSCRIBING AGENCIES

PWC Entertainment and Media Outlook – 2017 – 2021

AdForum World Summit Feedback – Paris – Autumn Preview

SCOPEN agencyScope South Africa 2017 Highlights

 

 

Date:                                    Tuesday 14 November 2017

Time:                                    14:00 pm – 17:00 pm (Registration at 13.30 pm)

                                              Tea, Coffee and Soft Drinks will be served

Venue:                                 IoD – Institute of Directors – 144 Katherine Street, Grayston Ridge Office Park, Sandton

Who should attend:          CEOs, MDs and Senior Management across all agency departments

Masterclass with cover the following:

  • PWC Entertainment & Media Outlook – 2017 – 2021 – An African Perspective - In-depth analysis of the trends shaping the entertainment and media industry in South Africa, Nigeria, Kenya, Ghana and Tanzania.   An interactive presentation with Vicki Myburgh, Entertainment and Media Leader PWC Southern Africa and Charles Stuart, Associate Director Entertainment and Media Practice
  • Adforum World Summit Feedback – Paris – Autumn Preview – Highlights from meetings with  VCCP, Herezie, Madras, BETC, Serviceplan, You & Mr. Jones, Accenture, Havas and KBS Albion – Johanna McDowell (CEO IAS) and Cesar Vacchiano (CEO Scopen)
  • SCOPEN agencyScope South Africa 2017 Highlights from the 2017 Research – Johanna McDowell and Cesar Vacchiano

These Masterclasses are available free to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses.   For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

 

Please confirm your attendance by Friday 3 November to Hlamazi Mabunda via email at Hlamazi@agencyselection.co.za or 010 594 0280

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Nikki Munsie or Johanna McDowell on 010 594 0281

Speaker Profiles

Vicky Myburgh 

Vicki has been with PwC – Price Waterhouse Coopers - for 24 years.   She is the South African Leader for PWC’s Entertainment and Media Practice and is a partner in the Assurance Practice.   The Entertainment and Media Outlook was born from her passion for the industry and the need to have more relevant South African and indeed African information to complement the global information that is available.  

Charles Stuart

Charles has been with PWC for 14 years.   He is an Associate Director in PWC’s Entertainment and Media Practice.   As a member of the editorial team since the inception of the Outlook, Charles has a keen interest in the trends shaping the dynamics of the Entertainment and Media industry.

Johanna McDowell

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts.   McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

An entrepreneur at heart, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15-year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives media input on topics such as :  Delivering high quality B2B communication results, The importance of measurement tools to marketers, Why agencies often don’t make the next round of a pitch, Managing and strengthening client/agency relationships for long-term success, The importance of ethical dealing and truthful communication etc.

Cesar Vacchiano

Cesar graduated from Madrid Complutense University in Economics and Tourism. After participating in several seminars in Business Administration and Management in USA (UCLA and YALE) he started working as a consultant.

 In 1989 he joined Programas de Consulta, and worked for the WTO involved in UN Development Programs. He also worked to develop the National Parks of the Canary Islands.  In 1991, he decided to move to Ballester Consultants in Paris where he started working with French advertising agencies in consulting projects and total quality improvement.   He returned to Spain in 1993 where he started working in Grupo Consultores (now SCOPEN) where he developed the Research Department of the company. He became responsible for the AGENCY SCOPE, MEDIA SCOPE, SALARY SCOPE, TREND SCORE, DIGITAL SCOPE, PRODUCTION SCOPE and PR SCOPE across more than 20 markets.

SCOPEN is currently the leading consulting firm specialized in the communications industry with a deep research base. The company provides services to advertisers, agencies and the media.  Since 2009 he has been the President and CEO of the company and he is responsible for the international expansion of the Group. He has developed projects in many countries, and SCOPEN now has offices in Spain, Portugal, UK, Brazil, Argentina, Chile, Colombia, Mexico, China, India, Singapore and South Africa. 

 

Attendance at IAS Masterclasses counts towards your CPD (Continuous Professional Development) hours with your industry professional body. 

 

                                                                                             

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